SiteCompass: Cost-effective marketing effectiveness tools

SiteCompass maps out your visitor patterns and points you in the direction of greater profitability

What Does SiteCompass Do?

SiteCompass code allows you to track activity on your site. The software and data reside on our servers; a user-friendly web-based reporting system gives you the information any time you want it.

Because the SiteCompass code on your web pages makes a cal to our server, you get even more accurate data than you could from site logs, because every visit is counted, even those that might be going to duplicates of your site cached on other servers.

You can use SiteCompass similarly to your site logs in determining which pages people visit the most, how long they stay on those pages and where they came from. In addition, you can do powerful, drill-down analysis by sorting the information as you need it and getting the next level of detail. Let's say you noticed that some of your visitors are entering on an old or unusual page. You may want to determine how those particular visitors got there. With SiteCompass you can just follow the results of one report down through additional levels of detail.

Finally, what really matters to most businesses with a web site is whether or not they got a lead or closed a sale on their site. For each e-mail or purchase from your site, SiteCompass shows you how the customer got to your site and which pages they visited before contacting you. This extremely powerful functionality allows you to quantify the value of each of your marketing programs. Wouldn't you like to know the source of each of your on-line sales?

Well aren't logs sufficient?

The problem is that site logs don't have all the data you need to make a good decision. Only you can know how to distinguish between a good lead and a bad one; only you know what is a good sale versus a marginal sale. Site logs can't help you there. Logs also include visit information from automated crawlers which come to your site, making it sometimes difficult to distinguish how many real visitors or page views you had versus how many were automated crawlers. SiteCompass gives you the information with each transaction so that you can find the way to greater site profitability.

With SiteCompass Map you can pin down what your visitors are actually doing on your site.

SiteCompass Map

• how visitors found your site
• referring or search engine information
• · which pages they visited

SiteCompass Map is a great product for:

• Improving site effectiveness - better understand how people get to your site and what they do once they arrive. Distinguish between different categories of users
• Understanding traffic patterns - know where visitors are coming from, what they searched for and where they end up.

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With SiteCompass TrailMarker you get individual tracking information for each e-mail lead and/or on-line purchase.

SiteCompass TrailMarker

• The referring URL of each sale or e-mail
• Aggregate data based on site-generated sales and e-mails

SiteCompass TrailMarker is the product for:

• Quantifying advertising returns - Know not just which banners brought you traffic but also turned into actual leads or sales.
• Understanding buying behavior - Do your visitors buy on their third visit, not the first? Do they contact you after visiting numerous pages or immediately upon arriving to your site? Do your best customers search for one particular term versus your marginal customers search for another? With SiteCompass TrailMarker, you have the information to answer all these questions.

If you are responsible for optimizing your marketing budget for leads and on-line sales, SiteCompass is the product for you. Sign me up!

How do I try SiteCompass out ?

SiteCompass: Marketing Effectiveness Made Easy.